Frooz
How to flip the script on vegan ice cream, you may ask. While competitors sell ‘health’ or ‘substitute’, Frooz makes inclusivity and plant-based ingredients the new normal. With stripped-back black-and-white design and cheeky messaging, the brand stands for one truth: great ice cream is for everyone.
This project developed a crossmedial brand identity — spanning packaging, social media, website, and campaign assets — to bring that attitude consistently to life.
